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When you follow hashtags on LinkedIn, it’s important to think of them as online public venues. And just like any public venue, it has to
What’s the endowment effect? And how can you use it in your business to increase your profitability? Everyone wants more profit right? Ok, maybe not
Remember how I talked about how sales copy is never written but assembled? That’s exactly what happens in this Lume “deodorant has been dumb for
Entrepreneurship is a muscle, and if you’re fitness aware like me, you only build that muscle if you put in the practice and work so
You are a human being, right? And human beings are social creatures. Which means in one way or another you value interacting with other human
Starting and running a business is just not enough. There’s only one important rule your business needs to follow or benefit from. It’s why struggling
With business getting more competitive, jobs becoming more specialized, and overhead getting more expensive… it’s no surprise that some companies turn to outsourcing. Are you
“What’s better? Long or short copy?” This question comes up a lot and it’s turned into a tired debate among copywriters and business owners. Long
If you have been surfing around the Internet lately you may have heard about the Clubhouse social app, and if not, now you have. Since
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