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Introduction – Why Most Marketers Get Psychology Wrong The 97 % Problem Marketing today is saturated with hacks and tactics. Yet 97 % of marketers
Crafting persuasive marketing copy can be a challenge, but it doesn’t have to be. With the Problem-Agitate-Solve (PAS) formula, you can create copy that speaks
At the beginning of 2022, I was challenged to increase the application conversion rate for a fintech company. The conversion was already decent at 26%.
When you follow hashtags on LinkedIn, it’s important to think of them as online public venues. And just like any public venue, it has to
What’s the endowment effect? And how can you use it in your business to increase your profitability? Everyone wants more profit right? Ok, maybe not
Remember how I talked about how sales copy is never written but assembled? That’s exactly what happens in this Lume “deodorant has been dumb for
Entrepreneurship is a muscle, and if you’re fitness aware like me, you only build that muscle if you put in the practice and work so
You are a human being, right? And human beings are social creatures. Which means in one way or another you value interacting with other human
Starting and running a business is just not enough. There’s only one important rule your business needs to follow or benefit from. It’s why struggling