What You Need to Know About AI, SEO, and Brand Visibility (AEO & GEO)
As a Digital Marketing Specialist, I always scan the landscape to see what’s actually shifting, and not just trends for trend’s sake, but real behavioral
Kweku Duncan
The Copy Report
Get intel on the latest copywriting & digital marketing tips to improve your content and boost your sales. Which will help you increase your profits to live the life you always wanted.
The Psychology of Instant Conversions: 7 Hidden Triggers That Turn Browsers Into Buyers
Introduction – Why Most Marketers Get Psychology Wrong The 97 % Problem Marketing today is saturated with hacks and tactics. Yet 97 % of marketers
John Mullinix
The Problem-Agitate-Solve Formula: A Powerful Tool for Creating Persuasive Marketing Copy
Crafting persuasive marketing copy can be a challenge, but it doesn’t have to be. With the Problem-Agitate-Solve (PAS) formula, you can create copy that speaks
John Mullinix
Improving the conversion funnel – 56% Lift – Case Study
At the beginning of 2022, I was challenged to increase the application conversion rate for a fintech company. The conversion was already decent at 26%.
John Mullinix
Do You Follow Hashtags on LinkedIn for Effective Content Marketing?
When you follow hashtags on LinkedIn, it’s important to think of them as online public venues. And just like any public venue, it has to
Kweku Duncan
What’s the endowment effect and how can it boost your profits?
What’s the endowment effect? And how can you use it in your business to increase your profitability? Everyone wants more profit right? Ok, maybe not
John Mullinix
A Sales Breakdown of the Lume “Deodorant has been dumb” Commercial
Remember how I talked about how sales copy is never written but assembled? That’s exactly what happens in this Lume “deodorant has been dumb for
Kweku Duncan
How to Practice Entrepreneurship For Growth in Your Business and Life
Entrepreneurship is a muscle, and if you’re fitness aware like me, you only build that muscle if you put in the practice and work so
Kweku Duncan
How To Boost Your Sales With Reciprocity Marketing
You are a human being, right? And human beings are social creatures. Which means in one way or another you value interacting with other human
John Mullinix