In 2021 we designed, launched, and marketed our mobile app. Our key business objectives were to collect first-party data, payments, and new applications. In our first six months of launching, we exceeded our KPI’s achieving the following:
- 200k+ app downloads
- 4.7 rating on the app store
- Drove 61,000+ payments
- Drove 36,966+ new applications
As the senior product manager, I ensured the app development met user and stakeholder needs while accomplishing business goals. Within six months, we accomplished our KPIs by having over 25% of our customers utilize our mobile app regularly.
We even saw a shift in online customer co-cohorts who preferred now to use our mobile application to make payments.
One customer even said this:
“I find the app easy to use in varied ways. With the app, you can check your loan status, see exactly how much is applied to the principal and interest, and know your balance at a glance. You can check for loan offers and apply if you need. I also like that you can check your credit rating anytime you like. I find the entire app easy to use and most helpful. Well done.”App store
Before launching the app, we prototyped it, conducted user research, and ran user testing to ensure it would be functional for all our customer personas. We even did journey mapping to ensure their collective needs were met.”
After the application launched, we continued to measure the user experience using NPS, surveys, reviews, and in-app feedback. This iterative process has allowed me to constantly improve the app to better meet users’ expectations and needs.
All in all, our app is a success and continues to be so. We met user needs and accomplished our crucial business initiatives.