Introduction – Why Most Marketers Get Psychology Wrong
The 97 % Problem
Marketing today is saturated with hacks and tactics.
Yet 97 % of marketers still use models rooted in 1950s psychology that focus solely on pain‑point agitation and persuasion—techniques designed for print ads, not digital journeys.
Neuroscience and behavioural economics have advanced dramatically since then. We now understand that human decision making is driven by neurochemicals, social networks, time perception, cognitive load, commitments, reciprocity and environment.
Outdated marketing often triggers resistance rather than desire because it ignores how modern consumers process information and emotion.
Who Is This For?
This e‑book is for marketing professionals, content creators, entrepreneurs and business owners who need immediate results and are willing to invest in advanced marketing education.
Whether you’re launching courses, selling physical products, or monetising a coaching or creator platform, the triggers inside will help you convert browsers into buyers without manipulating or burning your audience.
What You’ll Discover
- Seven hidden psychological triggers backed by neuroscience and behavioural research.
- Actionable frameworks you can implement in under 24 hours—including templates, checklists and “quick win” tactics.
- Real‑world case studies with measurable outcomes (e.g., conversion lifts, revenue increases) to demonstrate the power of each trigger.
- Creator‑specific applications for platforms like YouTube, TikTok, Instagram and LinkedIn, along with monetisation strategies for courses, coaching and products.
- A master integration framework that shows how to combine all seven triggers to build irresistible offers and long‑term customer relationships.
My Credentials and Why You Should Trust This Guide
I’m a CMO, agency founder, and Phi Chi Society member with 15+ years in the marketing trenches. I’ve helped Fortune 500s and scrappy startups grow smarter, not louder—and my work’s been featured in Adweek, Forbes, Fast Company, Yahoo Finance, and a few other places that make clients raise their eyebrows (in a good way).
I don’t teach theory. I build systems—real ones—that blend behavioral psychology, performance data, and ethical strategy. They convert. They scale. And they last.
This e-book? It’s a distilled preview of my upcoming book—the same playbook high-ticket clients pay handsomely for. You won’t find it anywhere else, and it’s built to help you turn browsers into buyers—fast.
No fluff. No guesswork. Just proven psychology that works.
