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What is Outsourcing and Why Should Your Business Consider it?

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Business meeting eating pizza

With business getting more competitive, jobs becoming more specialized, and overhead getting more expensive… it’s no surprise that some companies turn to outsourcing. 

Are you spending the majority of time working through things you’re not an expert in? 

Do you have people on your team that are burnt out because you can’t afford another employee on payroll? 

Or maybe you just don’t have the in-house expertise to achieve the results you want. 

If you answered yes to any of these questions, maybe you should outsource.

Business is only getting more complex and consumers are only getting smarter.

Which means marketing is getting harder and more time consuming in today’s competitive markets.

So unless you have an expert team that specializes in specific skills, you’re just limiting your earning potential. 

And if you’re limiting your earning potential, it’s harder to grow your business and achieve the goals you set for yourself. That means you can’t obtain the life you want to live. 

Right? 

So, what do you do?

Well, if you experience any of these issues, consider outsourcing. 

But what is outsourcing? And why might it be a great choice for your business? 

What is outsourcing? 

Outsourcing is the process of delegating a company’s business process to a third party or outside agency. This is not to be confused with offshoring which takes place when you outsource across national boundaries. 

Let’s face it, even superheroes can’t do it all alone. 

Tony Stark needed the Avengers to defeat Thanos, and that guy was a genius. 

So if it’s ok for Tony Stark to get help when he needs it, then it’s ok for you to outsource to save your business.

How can outsourcing help your business? 

The top two reasons that businesses decide to outsource are to reduce costs and to have the ability to focus on core business goals. However, outsourcing isn’t just about saving money anymore. It’s seen as an important tool for innovation and growth. 

Imagine you have a great product but you’re not that skilled at running Facebook ads.

Even if your product is selling, you’re not reaching your full potential and you could lose out on thousands if not millions of dollars of revenue… all because you don’t know what you are doing.

By outsourcing, not only could you get someone to help you, but you’ll have more time to improve your product or service. 

Which could potentially increase your earning potential way above what you may have had time to accomplish if you were on your own. 

Or, let’s say you’re great at running ads but you’re not great at SEO and content marketing.

You’re bringing in a return on ad spend on your ads but you’re not tapping into the potential of the 97% of FREE search engine traffic that searches for things on Google. 

You don’t have time to run your ads campaign, write content, and optimize it for SEO. 

So what do you do?

Hiring an employee is too costly with median salaries costs, benefits, and training. 

Doing it yourself is too time consuming and takes away from your core business functions. 

In this scenario, it’s more profitable to have an outside company do it. 

This is a perfect opportunity to outsource. 

You could even work with The Copy Cartel, and while you slay ads, we can create content that is optimized to bring your company revenue long after you shut off your paid campaign. 

Or maybe you have a huge email list but your open rate, click-to-cart, and sales-to-close ratio is down. 

You may have an in-house SEO guy and a PPC girl to run ads but if you don’t have a good copywriter who can close online, you’re just setting up an alley without the oop. 

So take a load off, reach out, and work with one of our copywriters. 

We’ll hook you up with Barry Brown so you have the ability to monetize that email list into a six figure newsletter. 

That actually happened when he helped launch Big Energy Profits

That is the power of outsourcing. 

Had that company only worked with their internal team they would have missed out on a big idea that brought an additional six figures in revenue. 

Pretty cool, right? 

So spend more time on what you are actually good at. 

And less on the things you and your team are not. 

If you’re not the best at a skill, then outsource it. 

You’ll get better results while you enjoy your life more. 

And if you’re cash strapped and bootstrapping then you should think of money as sweat equity.

Decide if what you are doing will cost you more or less money in time. 

Time is a finite resource. 

Some say it’s also the most valuable…

But that’s for you to decide.

Till next time M8s 

~J 
P.S. – If you need help with copywriting, SEO, content marketing or lead generation contact us at The Copy Cartel and we’ll be happy to jump on a call to discuss how we can help you accomplish your business goals.

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John Mullinix

John Mullinix

I'm a father and Digital Marketing Fanatic. I enjoy helping brands grow and reach their sales goals by using copywriting, data driven marketing & conversion architecture.

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